How to write ads that generate sales (part 3)
THE AD BODY (continued from part 2)
* ASK FOR ACTION DEMAND THE MONEY!
Lots of ads are beautiful, almost perfectly written, and quite convincing - yet they fail to ask for or demand action from the reader. If you want the reader to have your product, then tell him so and demand that he send his money now. Demand that he complete the sale now, by taking action now - by calling a telephone number and ordering, or by writing his check and rushing it to the post office.
* Offer a bonus package
It will help you to induce action if you offer a big bonus package - absolutely free, simply for acting immediately! And Internet is full of free things you can give to your customers to temptate them. Offering a reward of some kind will almost always stimulate the prospect to take action. Many could just sign because of the reward, but if you ask them their e-mail address, you'll have the opportunity to follow up them and convince them about your main product. Of course the reward offered should be closely related to your product, or you'll get the wrong prospects.
* Offer a solid guaranty
Another thing that will help a lot is a good guaranty like "If you're not satisfied, simply return the product and we'll quickly refund your money!"
* Specify a time limit.
Tell your prospect that he must act within a certain time limit or lose out on the bonus, face probably higher prices, or even the withdrawal of your offer. This is always a good hook to get action.
* Make it easy
The easier you make it for him to respond, the more responses you'll get!
Once you do become proficient in writing ads for your own products, you must never stop "noticing" how ads are written, designed and put together by other people. To stop learning would be comparable to shutting yourself off from the rest of the world.
Keep a copy of every good ad you see and study it. You must keep yourself up-to-date, aware of, and in-the-know about the other guy - his innovations, style changes, and the methods he's using to sell his products.
If you do things propperly you will get hundreds, thousands of prospect'ss reply. And how will you make them become your customers? With a good follow up campaing and for that you will need a MLM Builder, and you can find one here: http://www.easy-home-business.com/mlm_builder.html
"AIA" AD STEPS TO SUCCESS
I'm now going to show you step by step how to write a succesful ad. Your ad should follow the mental process called AIDA. (Attention, Interest, Conviction, Desire, Closing, Congratulation)
* ATTENTION Your ad's main objective is to obtain a customer, but in order to do so, the first thing you need is to catch his attention. And how do you catch people's attention? With a good Title, a good Headline, or a good first paragraph..
There are many ways to call the attention explained at my Headlines web page at; http://www.easy-home-business.com/headlines.html
* INTEREST Once you have your prospect's ATTENTION you must drive him to your web site or obtain his e-mail address in order to be able to show him the whole business (you can't do that in a short ad). The Title or Headline only gives them the reason why they should visit or want to hear more from you. You should give them the e-mail address where they can ask for more details, or your Internet's web site address.
How can you arise Interest? Here you must use a strong phrase (not more than two) Remember that your objective is ot to make a sale, but to make the people visit your web site.
What will catch your prospects attention? Your USP your Unique Selling Proposition that is The Main Benefit your clients can obtain from your product or service You can make your USP with an interrogative phrase like "Do you want to have a fastest Internet conection", a positive phrase "The fastest conection to Internet"or just trying to arouse curiosity. "Are you fast enough?"
You must offer your prospects something they would like to have to satisfy a real need or you must build their need and then offer your product.
* ACTION Once you have their Interest you must make them visit your web site or ask for more, do explain precisely what they must do. And the best you can do is:
* Write an hypertext link to your web site and ask: CLICK HERE * If you are sending an e-mail the easiest is to ask: REPLY * If you use a banner, just ask for a click over the banner
EXPOSURE AND REPETITION
In order to have success with an ad, you must put it in as many places as you can, so it can be seen by the buggest posible number of people, and it must constantly be repeated.
Exposure and Repetition are the keys to ads success!
If your ad has a success rate of 5% (every 100 people that see your ad, 5 visit your web site) If you show your ad to 10,000 people once, you will receive 500 visitors. If you show it to 100.000 people you will get 5.000 visitors. And if you show it to 10 million people, you will get 500.000 visitors to your web site and thousands of sales.
Why should you repeat the exposure? It's very easy to answer. If you show your ad once to 10 million people, you will get 500.000 visitors and if you show the same ad to the same 10 million people twice, you will get 1.000.000 visitors.
The secret of any ad is the repetition, the more the people see it, the more they believe in it.
You can put your ad free here: http://www.easy-home-business.com/freeclassifieds.html And read about how to automate your free ad publishing here: http://www.becanada.com/$/?rbsoftwa@kagi.com
Written by Dr. Roberto A. Bonomi
About the author: Dr. Roberto Bonomi is a successful e-book writer that shares his home business experience at: http://www.easy-home-bus iness.com If you already have, or are looking for an Internet Home Business, you can't miss the free knowledge that you'll receive at his site.